Who is Ranking
Reports?
RankingReports.net is
a website sponsored by Zenith Marketing, LLC, for both our
current Search Engine Optimization (SEO) clients and consumers
wishing to know more about Search Engine Optimization (SEO).
Why is Search Engine
Optimization so important?
Internet users visit
search engines on a regular basis. In fact, 6.7 billion searches
were conducted in North America in December 2006.
Each day, Internet users conduct more than 500 million searches
on Google, MSN, AOL, Yahoo! and other major search engines. Here
are some statistics to prove the point of the importance of
marketing in the search engines.
-
91% of Internet users visit search engines.
-
78% of Internet users use search engines to research products.
-
84% of heavy Internet users - those accessing the Internet 11
times within seven days - have researched a future purchase on
the Internet. Similarly, 84% purchased a product.
-
80% percent of American Internet users, (about 113 million
adults), have searched on one or more of 17 health topics.
Search Engine Marketing helps you target your market better.
Quite simply, search
engines cannot be ignored when it comes to online marketing.
Alternatively, search engines should be your primary marketing,
because it allows you to do one thing that no other marketing
medium can - Connect with your target consumers at the exact
time they are looking for your product or service. Unlike,
conventional marketing which is "reactive", meaning you're
marketing to a broad consumer base hoping to hit some target
consumers, search engine marketing is "pro-active".
|
